Vehicle Graphiste Carcassonne for Impact

These are the “MUST’S” of Vehicle Graphic Design.

Concentrate on one person. Your ideal customer. Do not try to appeal only to the masses. This will make your message less effective and may cause you to lose customers. Your ideal customer should feel that you are the solution to their problem, and that you are speaking directly to them.

Use powerful Graphiste Carcassonne to create an emotional attachment. Different Graphics create different emotion in different individuals. A mother cuddling her baby will make the biggest impact on a mother-to-be. You will not only get their attention, but also establish credibility. This is a powerful tactic, as statistics show that most people believe in emotion and can justify their actions with logic.

To position yourself in the minds of customers, use a strong slogan. You must be in a place that they associate with the desired product or service if you want to increase mind share.

You might be the computer specialist that can cater to the elderly or the dry cleaner who offers free delivery. Or the restaurant where children eat free. Or the financial advisor that specializes in young couples.

Being the first is powerful. However, being perceived as the first is even better. It is good to be the only one or specialize. This creates a sense of place in the customer’s head.

You are an expert, you are a consultant. This is what your vehicle graphics slogan can do. It should be concise and easy to read, so it is easily re-used.

Your graphics should match the vehicle’s style and make maximum impact. For mass appeal, companies such as Toyota, Honda and Ford GM spend millions on highly skilled automobile designers.

You can take advantage of their experience by improving the look, rather than contrasting it. This will confuse your target customers and have little to no emotional impact. I’ve seen vehicles with intricate graphics that don’t work with their vehicle. I have to admit that some of these graphics were also produced by us, but this was only because the customer demanded it.

There have been vehicles that are very basic in design or with minimal graphic treatment that produce amazing results. These vehicles were also very affordable for customers and easy to build and install. They were often customers with little or no preconceived ideas and who simply stated, “Here’s what I want to achieve, surprise me!”

LESS is more, don’t design for the first glance but leave a lasting impression. Your target customer will navigate your vehicle at high speeds, with only two to three seconds for each view. You might get another glance if they are interested based on their first glance. They may even slow down to remember your URL if they are really interested.

It is important to determine what information you want them to remember. Your URL, your caption, or the graphic. Unfortunately, none of the above are always possible, so it is best to have two of three.

Concentrate on the most important areas for the vehicle. The most prominent viewing areas when driving are the rear window and the sides above the rear wheel. Graphics look cooler and flow better on the sides of your vehicle, even though they are more visible. If you’re concentrating on selling to prospects, it isn’t a very effective design strategy.

It is difficult to stare at a vehicle for more than a second without feeling like it will ram into you. You can try it yourself. If you don’t look over the rear wheels, it’s nearly impossible to see anything on the sides.

You might be wondering what to do with parked vehicles. While the sides are a great resource because it allows for more information, graphics that focus on the rear and back still work well when parked strategically. Contractors spend a lot of time in driveways and are often spotted by nosy neighbors. We emphasize the sides when designing.

The flow of the reader should be controlled. To ensure maximum impact and information, it is important to control the reader’s third glance. It should create an emotional attachment or interest in the reader and make them want to learn more. The second glance should lead to a second glance, and the person should remember your URL or phone number.

Your eyes will naturally focus on a graphic first, then flow to the left. Don’t place the graphic at the bottom of the caption. Customers won’t be able to read the caption if you don’t. They will be confused and then tune out.

The key to achieving results is your Take-Away. You want them to call or visit your URL, so make it easy to find and remember. As the third part of the three-second glance, the URL or phone number should flow naturally.

You are designing for your ideal client. Your URL or phone number is what’s most important for them. If you don’t like the length of your URL, get another one and link it to your site.

Vehicle graphics are easy to use and very profitable. IF you understand Marketing.

Communicating effectively with your ideal customer is the biggest hurdle. Find the one who is right for you and your business.

The design is everything. Unfortunately, even an experienced designer can’t always see it.

The concept of a three-dimensional, irregular moving billboard is a novel one for most designers. Most are used to working with a flat two-dimensional pallet.

These are the basics for you, the business owner, to help you succeed with Vehicle Graphics Marketing

These are the “MUST’S” of Vehicle Wrap Design.

Concentrate on one person. Your ideal customer. Do not try to appeal only to the masses. This will make your message less effective and may cause you to lose customers. Your ideal customer should feel that you are the solution to their problem, and that you are speaking directly to them.

Use powerful graphics to create an emotional attachment. Different Graphics create different emotion in different individuals. A mother cuddling her baby will make the most impact on a new mom. They will not only pay attention to you, but they will also trust you. Statistics show that people are influenced by emotion and justified with logic.

Leave a Reply

Your email address will not be published.